In its current online edition, the Internetword in the article "How Gabor.de gets stationary retail partners on board“ via our marketplace E4M:
„… With an annual turnover of around 301 million euros, Gabor Shoes, based in Rosenheim, Bavaria, is one of the best-known shoe brands in the German-speaking world and is almost omnipresent in bricks-and-mortar retail. Nevertheless, online retail is also becoming increasingly important as a sales channel. At Gabor.de, the brand therefore presents shoe lovers with the entire range of women's shoes from Gabor and Rollingsoft, men's shoes from the Pius Gabor brand and handbags from the Gabor Bags brand.
While other manufacturers are competing with traditional retail partners on the web with their DTC approach, Gabor is taking a different approach with a specially developed marketplace: the Gabor online store involves local shoe stores in Germany, Austria and soon also in the Netherlands in digital sales. When an order arrives via Gabor.de, it is forwarded to one of Gabor's marketplace partners. Affiliated stationary shoe retailers take over the fulfillment of online orders and thus generate additional online sales. The specialist retailers gratefully accept the offer: Around 100 stationary retailers are currently connected to the marketplace, to whom Gabor.de sends orders in the five-digit range every month, reveals Thorsten Bähre, Head of E-Commerce at Gabor Shoes...."
Source:Internetworld.com
The entire article is available here
