Following on from our last Newsletter we would like to revisit the exciting and controversial topic of "retail and online". With the buy button, we are presenting a real solution developed by us and available on the market that is unique in this form.

The buy button stands for an app-based ordering process in a one-click process, at the moment the need arises or is awakened - at any time and any place. By simply scanning or clicking the purchase button in the form of a barcode/QR code or a purchase link, an order form is called up and the order is immediately triggered and transmitted.

The barcodes or QR codes can be applied directly to the product or packaging or can be placed in catalogs, print ads, brochures, posters, price lists, etc. The purchase links call up the order form from the digital media (homepage, newsletter, social media). Direct integration of master data such as customers, prices, discounts and articles enables immediate integration into the retailer's system landscape. This means that the order can be triggered immediately and transferred to the retailer's backend (directly to the ERP or online store).

All in all, the buy button simplifies and shortens the ordering process for customers and suppliers. An instant order in the truest sense of the word - which even extends the one-click process. And that's not all: the supplier significantly reduces its process costs and benefits from a supplementary ordering channel and an additional sales channel. And an online store is not even a prerequisite. Have we aroused your curiosity?

Read in our next Newsletterhow and where we are already successfully using the buy button or find out more now at www.LChoice.de.