{"id":7243,"date":"2022-11-16T11:55:56","date_gmt":"2022-11-16T11:55:56","guid":{"rendered":"https:\/\/navision-beratung.de\/?page_id=7243"},"modified":"2022-11-16T11:55:56","modified_gmt":"2022-11-16T11:55:56","slug":"bartolome-roder-ag-sorgt-fur-marktplatz-intelligenz","status":"publish","type":"page","link":"https:\/\/navision-beratung.de\/en\/bartolome-roder-ag-sorgt-fur-marktplatz-intelligenz\/","title":{"rendered":"bartolome r\u00f6der AG provides marketplace intelligence"},"content":{"rendered":"
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Source: Gabor Shoes AG<\/figcaption><\/figure>\n

'Commercial heart' connects Gabor marketplace with stationary retail partners<\/strong><\/h1>\n

The shoe brand Gabor is responding to the direct-to-consumer trend in its own way: On\u00a0Gabor.com<\/a> consumers can order all models. At the same time, Gabor Shoes AG is integrating stationary retail into digital sales. This is made possible by the intelligent marketplace solutionEngine 4 Marketplace' (E4M)<\/a>developed by bartolome r\u00f6der AG.<\/strong><\/p>\n

Gabor Shoes AG manufactures high-quality men's and women's shoes and is one of the best-known shoe brands in the German-speaking world. In the 2020 financial year, the company based in Rosenheim, Bavaria, generated sales of 301 million euros. Online retail is becoming increasingly important as a sales channel. Gabor uses the appeal and awareness of its own brand and presents its entire product range online. Shoe lovers can find the right shoes for them on Gabor.com<\/a><\/em> the Gabor brand for women's shoes and the brands rollingsoft and Pius Gabor, the company's men's shoe brand, as well as handbags from the Gabor bags brand.<\/p>\n

While other manufacturers are competing with their traditional retail partners on the web, Gabor is taking a different approach with a specially developed marketplace: the Gabor online store involves local shoe stores in Germany, Austria and soon also in the Netherlands in digital sales. When an order is placed via Gabor.com<\/a> arrives, it is passed on to one of Gabor's marketplace partners. Affiliated stationary shoe retailers take over the fulfillment of online orders and thus generate additional online sales.<\/p>\n

The challenge<\/h2>\n

Several participants are involved in the marketplace: the stationary retailers, the shipping service providers, the payment service provider and Gabor itself. Therefore, a central process control system for handling orders and returns via the Gabor Marketplace was to be introduced,\" says Thorsten B\u00e4hre, Head of E-Commerce at Gabor Shoes AG, looking back.<\/p>\n

This led to the decision to implement a new solution. \"We needed a commercial 'heart', a merchandise management system that maps all processes,\" explains B\u00e4hre. He set three goals for the new solution: Process security, process stability and the ability to scale in order to support the planned growth of the online sales channel.<\/p>\n

Gabor and bartolome r\u00f6der AG<\/h2>\n

Within three months, the previous order management system was replaced by a new solution. It was designed and implemented by the management and IT consultancy bartolome r\u00f6der AG in Munich. The Austrian full-service Internet agency elements.at<\/a> New Media Solutions GmbH delivered a new front end.<\/p>\n

The solution<\/h2>\n

With E4M, bartolome r\u00f6der AG has developed a central order processing system.<\/p>\n

E4M, the Central Workflow Controller, takes over as the central control organ of the marketplace from Gabor.com<\/a> tasks such as the routing of orders or order process control. The retailers share Gabor.com<\/a> their stocks. The incoming online orders are processed by Gabor.com<\/a> passed on to the partners. \"Gabor has managed to enter the business-to-consumer sales market and at the same time get brick-and-mortar retailers on board,\" says B\u00e4hre, describing the company's sales philosophy.<\/p>\n

If an online order meets Gabor.com<\/a> an algorithm decides which sales partner will carry out the order. If he accepts, the order is forwarded to him. The retailer sends the goods from its warehouse to the customer - naturally with the Gabor branding. Customers receive the invoice for the online order from Gabor Shoes. \"With this solution, we can clearly map a multi-stage sales process and all document flows - including shipping, payment and returns,\" says Bernd R\u00f6der, Partner at bartolome r\u00f6der AG, about E4M.<\/p>\n

The result<\/h2>\n

With E4M, all steps of an order are now transparent. \"We always have an overview with this solution,\" emphasizes e-commerce manager B\u00e4hre. He lists the following specific examples: the correct stock levels in the store, the current order status, the correct customer data. B\u00e4hre is satisfied: \"We can now monitor all processes.\" The internal feedback is very positive, he reports. The sales partners also benefit from Gabor's marketplace principle. Particularly during the lockdown due to the coronavirus pandemic, the marketplace Gabor.com<\/a> proven, says B\u00e4hre.<\/p>\n

He praises the collaboration with bartolome r\u00f6der AG: \"The partners are crucial in such a complex project. What understanding of the process do they have? What planning overview do they have? We need solutions that are flexible and fast, and the right minds behind them.\" The project team from Gabor Shoes AG, bartolome r\u00f6der AG and elements.at<\/a> worked together \"sensationally\", says B\u00e4hre happily.<\/p>\n

Two of the three project goals have now been achieved: the solution is stable and displays all processes transparently. B\u00e4hre's next focus is on driving the growth of the online channel.<\/p>\n

Have we aroused your interest?<\/h2>\n

If you are interested in our Marketplace Controller' Engine 4 Marketplace' (E4M)<\/a><\/strong> and would like further information, please contact us!<\/p>\n

Phone: +49 (89) 21 111 848<\/strong>
\nE-Mail:<\/strong> vertrieb@br-ag.com<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u201aKaufm\u00e4nnisches Herz\u2018 verbindet Gabor-Marktplatz mit station\u00e4ren Handelspartnern Dem Direct-to-Consumer-Trend begegnet die Schuhmarke Gabor auf eigene Weise: Auf\u00a0Gabor.de k\u00f6nnen Verbraucherinnen und Verbraucher alle Modelle ordern. Gleichzeitig bindet die Gabor Shoes AG den station\u00e4ren Handel in den digitalen Vertrieb ein. M\u00f6glich wird das durch die intelligente Marktplatz-L\u00f6sung\u201a Engine 4 Marketplace\u2018 (E4M), entwickelt von der bartolome r\u00f6der AG. […]<\/p>","protected":false},"author":1,"featured_media":7249,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Gabor: Marktplatz verbindet Online- und Einzelhandel","_seopress_titles_desc":"Entdecken Sie Gabor.de: Online Schuhe kaufen und gleichzeitig lokale H\u00e4ndler unterst\u00fctzen durch die innovative Engine 4 Marketplace-L\u00f6sung.","_seopress_robots_index":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-7243","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/navision-beratung.de\/en\/wp-json\/wp\/v2\/pages\/7243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navision-beratung.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/navision-beratung.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/navision-beratung.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/navision-beratung.de\/en\/wp-json\/wp\/v2\/comments?post=7243"}],"version-history":[{"count":0,"href":"https:\/\/navision-beratung.de\/en\/wp-json\/wp\/v2\/pages\/7243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navision-beratung.de\/en\/wp-json\/wp\/v2\/media\/7249"}],"wp:attachment":[{"href":"https:\/\/navision-beratung.de\/en\/wp-json\/wp\/v2\/media?parent=7243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navision-beratung.de\/en\/wp-json\/wp\/v2\/categories?post=7243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navision-beratung.de\/en\/wp-json\/wp\/v2\/tags?post=7243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}