The ever-increasing influence of social media enables Internet users not only to spread their news and information around the world, but also to exchange information about products, sources of supply and their manufacturers with a large number of other users. The importance of this "Consumer-to-consumer (C2C) communication is constantly growing and influencing the purchasing behavior of the "community" to an ever greater extent. Companies make targeted use of so-called "influencers" - whether on YouTube, Instagram or Snapchat - to place their brands and bring them closer to the rapidly growing audience. With our "smart order entry" solution We take this development into account and enable a quick and easy one-click purchase directly from the social media.
With our solution, we provide retailers and manufacturers with additional sales channels that can only be used to a limited extent today, but will play an increasingly important role in the near future. In addition to incoming orders from social media, orders can also be received directly from e-mail signatures, newsletters or "offline" directly from the product. This makes the process particularly suitable for the "used case". Replenishment interesting. In this way, the solution develops into a kind of 360-degree solution in mCommerce. On the one hand, it serves as a marketing tool in the social media sector with the possibility of directly implementing the quick impulse to buy. On the other hand, it increases customer loyalty by providing a convenient and easy way to reorder.
Here is an example of an LChoice "buy button":
Now that social networks such as Facebook, Twitter, YouTube and the like have long since established themselves on the Internet, companies are increasingly investing in Social Media. A representative Study on the use of social networks in Germanypublished by the industry association BITKOM at the end of 2015, found that 78% of German internet users are registered on at least one social network. It is worth noting that two thirds (67%) of those surveyed are active users. On average, every internet user is registered on around 2.5 social networks, the study continues. For millions of people, the use of Facebook, Twitter and co. is therefore part of everyday life.
Social networks have long been established not only in the private sphere, but also in business. A more BITKOM studythat almost half of local companies (47%) actively use social networks, while a further 15% are already planning to use them. The Use of social media equally widespread among small and medium-sized enterprises and large companies. The most important driver of the Social media use in the business environment The most important area is external corporate communications, i.e. marketing, public relations and advertising. Today, three quarters of Social Media companies use them to support their advertising activities.
If the efforts of major platforms such as Facebook, YouTube & Co. this will change in the near future. Behind the scenes, intensive work is being done on the possibilities of from a pure marketing and communication tool to a marketplace and purchasing platform to move. The market is large, the potential huge!
We already offer our customers the option of generating incoming orders via social media. With the "Buy button" from LChoice we have created the option of posting an electronic button on social channels that the customer can use to initiate the order directly from the network. The process can be used in the B2C or B2B area (accredited users). The "buy button" contains product and retailer information, which is offered to the customer in a similar way to the PayPal payment process. With a further click (One-click procedure), the customer has triggered the order and the order is routed by us directly to the partner for further processing. The purchase buttons can be used online on a wide variety of platforms. In addition, the QR variant also makes it possible to initiate a repeat order directly from the product. This is particularly interesting for repeat orders, as there is no distortion due to price and supplier comparisons. With our innovative solution an order is created directly from Facebook in your NAV system - the leap is huge - the social media channels suddenly become an extended counter!
Talk to us and find out more!
Contact us by telephone on +49 (89) 21 111 848 or by e-mail: vertrieb@br-ag.com.
